NERF Action Xperience at Trafford Palazzo is NERF's first venue in Europe - a 35,000 sq ft attraction operated under licence from Hasbro. The attractions and gameplay were developed by the brand and operator. The public areas around them - retail, social and party spaces - were ours.

We developed the concept, materials, retail layouts, lighting and party-space design for the non-attraction areas. Raw concrete and blackened steel run throughout, picked up in NERF's orange and blue and oversized graphic signage. The NERF retail store sits behind caged industrial display under coloured LED; booth and high-table seating mark the transitions between zones. Through delivery, we worked alongside the project architect and contractor to align materials and services with the adjoining Archie's.

One coherent environment across the public zones and the adjoining restaurant.