Opening in December 2020, the Trafford Centre was the brand's first venue inside a shopping centre and, with 250 covers, the largest unit in the centre at the time. Billed as Archie's flagship, the brief was to make an impact: a fully immersive Archie's experience that would mark the start of its bold, pink and playful era.

Our response worked with the volume of the unit rather than against it. Large-format textures and feature LED lighting give the space a playful, industrial edge, while the exposed services overhead are embraced rather than hidden. A variety of seating keeps the large floorplate engaging - from diner booths to a feature mezzanine level overlooking the room below - and a raised area sits beneath a cloud-light installation. Throughout, bubble-tube walls, suspended branded features and mirrored surfaces build the kind of detail that rewards a second look, and a photograph.