Oxford Road was where it started: the brand's first dine-in restaurant. By 2023, Archie's had grown into a recognisable name, and the brief was to bring its original home in line with that success - a full refit built around the brand's bold, all-pink identity, during its most playful and image-led period.

Our response leaned into a transport theme that runs through the whole building, built from a refined, premium take on industrial materials. Painted concrete panels, custom perforated stainless steel, feature screen housings and a suspended mesh-and-strip-light ceiling - references that come together in the basement, reconceived as a complete underground station. At its centre sits a fully immersive 24-seat pink subway carriage - a working feature for parties and photos - alongside a bespoke vending machine, billboard, infinity-mirror tunnel and a mirrored stairwell finished with graffiti-style branding.